See what a stranger sees
when they land on your site.
Sixteen checks on the things that decide whether a homeowner calls you or the next company down the list. Nothing to install.
No email needed to see your score. No call. About a minute.
Here is the whole rubric, before you run it.
Most agencies will not tell you what they are grading or how. This is all of it. The last group are roofing specifics and are not part of the score, because they only apply to companies like yours.
Getting found
Whether someone searching for your trade in your area can find you at all.
- •Page title for search
- •Search description
- •Clear main headline
- •Structured data for local search
- •Google Business Profile linked
- •Crawlable (robots.txt)
Turning visits into calls
Whether the people who do land on your site actually call you.
- •Works on a phone
- •Tap to call
- •Easy to reach you
- •Photos described for search
- •Loads fast on mobile data
Looking legitimate
Whether the site looks like a real company worth handing money to.
- •Secure connection
- •Brand icon in the tab
- •Link preview when shared
- •Social profiles linked
Knowing what works
Whether you can tell which marketing is producing booked jobs.
- •Basic traffic tracking
Roofing specificsnot scored
Signals specific to roofing. These are not part of the score, they are the things a homeowner paying out of pocket looks for.
- •Service area stated
- •Emergency or after-hours availability
- •Financing or payment options
- •License, bonded, or insured stated
- •Reviews beyond Google
- •Online booking or scheduling
- •Before and after work shown
- •Manufacturer certification shown
- •Call tracking
- •Ad conversion tracking
The check reads your homepage only. It does not log into anything, it does not change anything, and it does not need access to your site.